Between 40-80% of medical information given to cancer patients is immediately forgotten. Almost half of the information remembered is incorrect. Details of the disease, treatment and side effects are only given verbally or in writing. Renee Scheepers believes that adding a visual component can add a whole new layer of meaning. She examined this idea together with a specialist hospital where cancer patients receive radiotherapy. She then used her findings to create visual tools to personalise communication between doctors and their patients, stimulating a better understanding between both.