For many women, cosmetics and make-up are part of their daily routine. But the number of men who use some form of care product has been steadily on the rise. And men’s make-up is becoming more accepted. ‘Primal Skin’ is a make-up range for men: foundation, facial powder, eye pencil and eyeliner. The kit offers a new branding experience, making make-up accessible to the modern man. The natural ingredients used in the ‘Primal Skin’ range – coal, clay and mineral stones – are applied with specially designed rough and sturdy tools aimed specifically at male users, offering better grip and maximum effectiveness.