The Unofficial Archive

Out of the Bubble by Daniele Musio

Out of the Bubble

The information we consume on the internet is completely tailored to our individual interests and tastes. As we browse, ‘like’, purchase, subscribe and comment online, predictive algorithms monitor and analyse each aspect of our online behaviour, creating an increasingly comfortable filter bubble that leaves no room for surprise. Daniele Musio’s ‘Out of the Bubble’ intends to disrupt this state of splendid isolation. It is not doing us any favours. The more we live inside our cosy bubble, the less chance there is for new discoveries or conflict. And these are what make us grow. How can we be tempted to look beyond the limits of our preferences and beliefs? Is there room for opposing points of view and an exchange of ideas? This design project aims to break through the filters by adjusting the personalised platforms we use for social interaction. ‘Out of the Bubble’ does this by adding new perspectives to the way we inform ourselves, and the information we receive. It aims to strengthen the public debate as an essential part of our democratic societies.

Daniele Musio