Jos Klarenbeek has analysed the dairy production from cow to consumer. To show how it actually works and to open up the debate about mass production he designed a ‘Cowtarium’: an installation built around a single cow that represents a down-sized production cycle. He found a perfect location for his Cowtarium at Veenhuizen’s old brewery. The process starts with the cow, feeding on brewers’ grain. To produce milk she has a calf, which is slaughtered after a few months, providing meat and bones for the veal stock which is made at the end of the line. At the same time the milk is turned into butter, cheese and whey drinks, offering refreshments during the discussion.