Aina Seerden’s animation and set of costumes raise awareness of the way the internet affects our behaviour. She finds the paradox of anonymity vs. lack of privacy confusing. Seerden has therefore defined a number of ‘digital archetypes’ that attract attention within a social media environment. In a next step, she draws these into the real world through a set of corresponding costumes. By putting these on, wearers can experiment with their social media persona in real life. See how much of a provocateur or exhibitionist you really want to be, and think about it the next time you post a picture or blurt out an opinion.