On the island of Ameland, at Ballum, the current has created a wide and shifting beach with a rich natural life. But now that it has ceased to be a standard beach for swimming, the tourists no longer come here. This is why local businesses want to raise the beach once again by spraying new sand onto it. A waste, and completely unnecessary, says Babke Dekker. With her ‘Sandbank Here I Come’ she demonstrates how tourism and nature conservation might go hand in hand. The website www.zandbank-ballum.nl informs visitors and stirs their enthusiasm. An additional poster campaign with an easily recognisable logo further promotes the area. A shelter near the surf forms the starting point for excursions and also acts as a stimulus for people to cross the beach. And the specially designed beach cart, which also serves as a seat, will make the hike a little easier.