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New Luxury by Michael Petersen

New Luxury

Michael Petersen has made a travellers’ kit that illustrates his ideas about a new movement in society: ‘New Luxury.’ Michael believes people are increasingly stressed, trapped in work, in city life. He detects a growing interest in an escape. Taking a step back from this hyper-connected mass consumption world, and asking: “What is important to me?” It implicates a major shift in consumer behaviour. Consumers will be looking for long-lasting, sturdy products with greater emotional value. His vacation set is an example: objects made with care that carry a story and remind us how simple life could be.

Michael Petersen

www.michaelfunch.com

Photo by Femke Rijerman