This research and project addresses the role inspiration plays for a designer and what the designer may eventually produce. Through examining various areas of humanity and the built environment, observations have been made which may directly or indirectly relate to new products. In a way this has become a kind of detective work into how and what we see as designers. Several outcomes have been reached, and various paths explored. Each endeavouring to unravel the role of inspiration and the eventual lead it takes into innovation. “Because the context in which we operate influences what we talk about, think about and do.” Ed Annink; Bright minds, beautiful ideas.