What would be something you could really use? Yuya Ushida has asked the people around him. He asked them two simple questions: what are your daily inconveniences, and what would you find really useful? It marked his return to the basics of product design: solving problems. He set to work on nine products that people found lacking, ranging from an alarm clock for children to a purpose-built piano chair. During the process he stayed in touch with his ‘commissioners’ as much as he could in order to adjust the design exactly to their needs. The products, called Real Needs, he created in the process may not be state of the art, but they certainly do solve problems.