This installation and stop-motion animation offer an imaginative look inside automated processes. These are usually hidden, and cannot be inferred from the finished product. But here, viewers can see every step in the screen-printing process. By pressing a button the viewer becomes the imaginary client who commissions a printed product and puts the printer to work. The machine has been ‘opened up’ to reveal each step, and at the end of the animated production line an actual business card comes out. Remy van Zandbergen intends to use his installation as a customised story-telling tool for brands or businesses.
Remy van Zandbergen
Photo by Lisa Klappe