Doron Tempert finds the number of overly happy models staring at us from billboards and ads overwhelming. “There are fake smiles everywhere, proclaiming ultimate bliss. It’s a world so incredibly overdone. I don’t see normal people walking around like that.” But what if a broad smile actually brings infinite happiness? Doron created the perfect tool to make this happen: cheek braces that give you an instant and permanent smile, even though wearing them for a long time might hurt a little. The satirical film ‘So happy almost crying’ shows what that looks like and makes you wonder: how good does it feel?