These days, smart systems help organise our mailboxes and assist in scheduling meetings. Such automated tasks are based on mass data and generate a service based on average, abstracted needs. But Luca Claessens has created a highly personalised tool to support a user’s individual activities. His ‘Please Help Me’ bot performs tasks like keeping in touch with relatives because you forget, or even assisting you in your finals. It is based on the same kind of logic that allows Spotify to know your music preference, but uses the power of AI on a smaller, more personalised scale to help with personal interaction.