The Unofficial Archive

Twenty by Mirjam de Bruijn


Photo by Femke Rijerman

From creams to cleaning agents, most of our household products contain more than 80 percent water. What if that water is left out and added later? It would save a lot of unnecessary transport, CO2 emissions and packaging. This is what Mirjam de Bruijn proposes with ‘Twenty’ – a brand forecast setting an example for the industry. Because being more sustainable doesn’t have to be difficult. Here, a cleaning detergent, dish soap and shampoo are concentrated into soluble granules, a tablet and liquid capsule. Once home, it’s just a matter of turning on the tap and giving it all a good mix.

Mirjam de Bruijn