From creams to cleaning agents, most of our household products contain more than 80 percent water. What if that water is left out and added later? It would save a lot of unnecessary transport, CO2 emissions and packaging. This is what Mirjam de Bruijn proposes with ‘Twenty’ – a brand forecast setting an example for the industry. Because being more sustainable doesn’t have to be difficult. Here, a cleaning detergent, dish soap and shampoo are concentrated into soluble granules, a tablet and liquid capsule. Once home, it’s just a matter of turning on the tap and giving it all a good mix.